Booked and found
before you open.

For new Melbourne restaurants, bars and pubs. I set up your website, Google profile and first reviews before opening night, at a fixed price from $1,500.

Free. A one-page check of what diners see when they search you now, plus a preview of your homepage, in your inbox within two days. Or call 0493 293 792

  • Live 14 days before you open, or you don’t pay the second half
  • Fixed price, half to start
  • One person does the work and answers the email
A full dining room on a busy night
What diners see when they search you

The same search, a week before you open.

Most people look a new place up before they go. This is what they find.

Without the work
  • Google MapsSaltbush CaféCafé · Ballarat VICPermanently closed
  • saltbush.com.auSaltbush | Coming soonSign up for updates.
  • Instagram@saltbush.fitzroy14 posts · link in bio

No profile, no menu, no hours, no way to book. The closest match is a closed café two hours away.

With Night One
SaltbushWine bar · Gertrude St, FitzroyOpening Friday 5 MarchWed–Sun from 5 pm
Book a tableMenuWebsiteDirections
MenuKingfish, finger lime, green chilli · $24

The profile is up with the opening date, photos and menu, and the booking button works before the doors open.

What I sell

Three things, each at a fixed price. You pay half to start and half when it’s live.

  1. Opening Listing

    Your Google profile set up and showing your opening date before you open, review requests from your first night, and your booking link connected to the website your designer builds.

    $1,500onceIf someone else is building your website.

  2. Opening Kit

    Everything in the Listing, plus a website made for your venue: menu, photos, and a booking button that works. Live and tested 14 days before you open, or you don’t pay the second half.

    $3,900onceThe first three venues pay $2,900.

  3. Growth Care

    After you open: weekly Google posts and photos, a reply to every review, your menu and hours kept current, and a one-page report each month. No minimum term.

    $449a monthHosting and small edits only: $149 a month.

For independent restaurants, wine bars and pubs in Melbourne opening in the next six months. Not for chains. Not sure which one fits? Text me and I’ll tell you, free.

A man on Flinders Lane, Melbourne, looking at his phone

Found

Your Google profile goes up as early as 90 days before you open, with the opening date, menu and photos, so you show up when people search nearby.

Demo with made-up venues.
A full dining room on a busy night

Booked

Your website matches the fit-out, and every page leads to one booking button that I test before you open.

Demo with made-up venues.
Degraves Street, Melbourne, with venue signs hanging over the laneway

Reviewed

From the first night, every guest gets the same request for a review. Google and the ACCC don’t allow picking only happy guests or paying for reviews, so I don’t.

Demo with made-up venues.

How it works

From your first email to opening night, in plain steps. You always know what happens next and what it costs.

  1. You text me

    When
    Two minutes
    You
    Send your venue name, suburb and opening date.
    Me
    I reply the same day.
  2. Your free opening night check

    When
    Within two days
    You
    Read it. There’s nothing to sign and nothing to pay.
    Me
    A one-page check of what diners see when they search you now, and a preview of your homepage.
  3. A short call and a fixed price

    When
    The same week
    You
    Pick the Listing or the Kit, sign the agreement, pay half.
    Me
    A 15-minute call, then a written agreement with the price. My mum co-signs as the adult.
  4. I build it

    When
    One to three weeks
    You
    Send your menu, photos and booking platform login. No photos? I’ll come and take them.
    Me
    Your website, Google profile and review requests, built and set up for you.
  5. You check it, it goes live

    When
    14 days before you open
    You
    Look it over and ask for any changes.
    Me
    It goes live, I test bookings on three phones and send you the video. If it’s late, you don’t pay the second half.
  6. Opening night

    When
    Your first night
    You
    Open the doors.
    Me
    I’m on call. Bookings come through and every guest gets a review request.
  7. After that, your choice

    When
    From 30 days
    You
    Keep Growth Care, switch to Care only, or stop. You keep everything either way.
    Me
    A one-page report every month on searches, calls, bookings and reviews.

When do you open?

Google lets a new venue appear in search up to 90 days before it opens. Enter your date to see what needs to be live, and by when.

27% of Australians have decided not to book a restaurant because they couldn’t find enough information online. (OpenTable survey, 2025)

  1. Sat, 5 Dec

    Google profile can go live

    Name, opening date, menu, photos and booking link, shown in search and Maps.

  2. Wed, 3 Feb

    Menu, photos and booking access to Night One

    That’s all I need from you. If you don’t have photos, I’ll come and take them.

  3. Fri, 19 Feb

    Website and booking path live

    Guaranteed, or the second half of the fee is free.

  4. Fri, 5 Mar

    Opening night

    Reviews open. Every guest is asked, by QR on the table and a message after their booking.

  5. Sun, 4 Apr

    Your 30-day report

    Searches, calls, direction requests, booking clicks, reviews and rating.

  6. Thu, 3 June

    The “new” period ends

    After this, Growth Care keeps the profile, site and reviews up to date.

The kit is
$3,900 once

Google profile, a website made from your fit-out with a working booking path, a review system and a 30-day report. Half to start, half at handover. The first three venues pay $2,900 in return for a case study.If it isn’t live and tested 14 days before you open, you don’t pay the second half, and I keep working until it is.

See it
before you pay

Press play to watch one launch from start to finish, with a made-up wine bar. Before you pay anything, I send you the same thing for your venue: a one-page check of what diners see now, and a preview of your homepage.

Max Dixon, smilingI’m Max Dixon. I started Night One in Melbourne this year, at 16. My mum designs pub and restaurant fit-outs, so I’ve spent a lot of time in venues before they open.

I build every site and set up every Google profile myself. This summer I’m taking on three founding venues, so I can give each one proper time. You deal with me from the first email to opening night. On weekdays I reply after school; on weekends, any time. I’m not taking new venues during my VCE exams (27 October to 18 November). Founding spots open on 19 November.

Questions owners ask

Can my Google profile really go live before we open?

Yes. Google lets a business with a confirmed address show an opening date up to 90 days ahead. Google decides how to verify you, and it can take days or weeks, so I start as soon as your address is set. If verification runs late, the profile goes live on opening day. Your website and bookings work either way.

We already have a designer. Do you replace them?

No. I use your studio’s logo, fonts and photos for the website and Google profile, and credit the studio on the site.

Our studio is building the website. Is there a smaller option?

Yes, the Opening Listing, for $1,500. I set up your Google profile with your opening date before you open, set up review requests from the first night, and connect your booking link to the site your studio builds.

What if our opening date moves?

I pause the work at no cost, the second payment moves to the new date, and your page can say “opening soon” until you know.

How do reviews work without breaking the rules?

Every guest gets the same request, through a QR code on the table or receipt and a message after their booking. I don’t screen out unhappy guests or offer anything for a review. Google and the ACCC both require that, and a rating built that way is one people believe.

What happens after opening?

Growth Care is $449 a month with no minimum term. I post to your Google profile weekly, draft a reply to every review for you to approve, keep your menu and hours current, check your booking link, and send a one-page report each month. Care only is $149 a month and covers hosting and small edits.

Why trust a 16-year-old with our opening?

You see the work before you pay anything: the free check and a preview of your homepage. Seven days before opening I send a video of test bookings made on three phones. In opening week I’m on call, every booking button has a backup, and my mum co-signs the agreement as the adult you can call. You pay half to start and half at handover, and if the site isn’t live 14 days before you open, you don’t pay the second half.

I’m a designer or builder. How does this work for my clients?

Send me a client who opens in the next few months and I’ll make them a free opening-night check using your renders and their branding. If they go ahead, your firm is credited on their site.

Who owns the website and accounts?

You do. The Google profile is in your name with me added as a manager, the domain is registered to you, and you keep everything if you leave.

Open full.
Stay full.

Text me your venue and opening date and I’ll send your free opening-night check within two days. During my exams (27 October to 18 November) it arrives on the 19th.

Get your free check